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Fish Peddler Restaurants Get New Image

Jul 20, 2011

Bay City and Newport Wharf Restaurants Share New Identity

Portland, Ore. – July 20, 2011 – Pacific Seafood, a family owned Seafood Company has given makeovers to its Oregon Coast seafood markets and restaurants including new menus, new logo and a new look for both the Bay City and Newport locations.

When Owner/CEO Frank Dulcich contacted Jeff Skeele, a very gifted restaurateur with over twenty years industry experience with the popular McCormick & Schmick’s restaurants, he told him he envisioned taking Pacific’s small but locally popular seafood markets and restaurants to the next level and that’s exactly what Jeff has done. Working with the plant managers and team members at each location Jeff says, “We are creating an affordable high quality menu and restaurant experience that celebrates old fashioned fish houses.” Jeff reduced the offerings and prices on the menu, focusing on local products. This of course refers to the seafood but also highlights local food products such as Tillamook and Blue Heron cheese and fresh locally baked goods. “The Newport location celebrates shrimp and Bay City celebrates oysters so they will each have menus tailored to the fresh products processed on location,” adds Jeff.

The Newport location, The Fish Peddler, shares its home with Pacific Seafood’s production plant, Pacific Shrimp, which includes a viewing station to watch the processing of Pacific Coldwater Shrimp. Jeff is really excited about the new “Walking Food” items on the menu, “for instance when I was first doing my observation of the restaurant I kept hearing people ask for a shrimp cocktail to go so I knew that was one of the first things to add to the new menu.”

The Fish Peddler name was carried over to the Bay City location, home of the Pacific Oyster Company production facility which also has a public viewing area where guests and tourists can enjoy observing the busy oyster line in action.

Both locations feature fresh fish markets with local offerings and much the same products featured on the daily menus to take home.

New signage on Hwy 101 lets folks know about the restaurant ½ mile ahead and has already brought new and curious travelers out to their wharf location. Pacific Oyster team member, Shawnna Prince, says they are receiving lots of positive feedback on the new look and menu from guests.

The Fish Peddler – 5150 Oyster Drive, Bay City 503-377-2223

The Fish Peddler – 617 SW Bay Blvd., Newport 541-265-7057