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Pacific Seafood's Luis Claro Graduates NFI Future Leaders Program

Feb 14, 2017
Luis is responsible for fresh and frozen salmon purchases at Pacific Seafood’s offices in Chile. His duties include ensuring product quality from farms and plants, negotiating spot and program salmon prices with vendors, getting and allocating volumes into purchase orders and obtaining quotes for U.S. and international markets. He is also responsible for air and ocean logistics and the day-to-day monitoring and reporting on the international salmon market.

Luis is currently an Export Manager for Pacific Seafood Chile.

Founded in 1941 by Frank M. Dulcich, Pacific Seafood has grown to employ more than 2,500 people at 37 facilities, with processing plants stretching along the Pacific Coast and distribution facilities in seven states. Although the company has grown in size, it is still family-owned and family-focused while always being dedicated to delivering the best seafood products and the best customer service anywhere.

Luis is responsible for fresh and frozen salmon purchases at Pacific Seafood’s offices in Chile. His duties include ensuring product quality from farms and plants, negotiating spot and program salmon prices with vendors, getting and allocating volumes into purchase orders and obtaining quotes for U.S. and international markets. He is also responsible for air and ocean logistics and the day-to-day monitoring and reporting on the international salmon market.

Prior to Pacific Seafood, Luis was the Commercial Manager for Haka-Honu brand division at Lippi S.A. Lippi S.A. is an outdoor clothing company with more than 40 sales points at different retail distributors in Chile. Luis administered a yearly budget for winter and summer collection purchases, and opened an e-commerce channel and 5 new sales points. Luis also developed a marketing budget, implemented strategies to reduce accumulated inventories from past collections and lead human resources from commercial and marketing/design divisions to a single common strategy. Prior to Lippi S.A., Luis was Product Manager for the agro-industry sector of ProChile. ProChile is a government institution responsible for developing markets for Chilean exports. Luis’ main focus was to help companies with sales over US$ 60,000/month open new commercial channels in international markets. 

He also served as Director of Give Surf (www.givesurf.org or www.givesurf.cl ) a non-profit organization that uses the sport of surfing combined with an educational program to offer entrepreneurship tools and integral values for kids that live in social-risk conditions. The organization has a presence in four different Chilean coastal communities, helps more than 70 kids per week, and employs two professionals with a network of over 15 volunteers.